AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Virtual Pet Apps on iOS in Brazil
Analyzing the first quarter of 2021, Sensor Tower data showcases the performance trends of the leading virtual pet applications on the iOS platform in Brazil. Insights reveal user engagement and download patterns for these popular apps.
In the first quarter of 2021, the virtual pet category showed interesting trends on the iOS platform in Brazil. According to data from Sensor Tower, we observed the performance of five leading applications in this genre.
My Talking Tom Friends started the quarter with revenue peaking at $413K in the week of January 11th, followed by a high of $427K in mid-February before seeing a drop to $172K by the end of March. Downloads fluctuated, with a peak of 7.4K in mid-January and ending the quarter on a high note with 6.9K downloads in the last week of March. Weekly active users showed an upward trend, starting at 82.7K and reaching 87K in mid-March, although there was a slight decrease to 80K by the quarter's end.
My Talking Tom 2 demonstrated a mixed revenue trend with an initial high of $1.4M in the first week of January, a dip to $574K towards the end of February, and then a slight recovery to $632K in late March. Downloads saw a decline from 7.7K at the start of the quarter to 5.1K in mid-March, before rebounding to 7K in the last week of March. The weekly active users count started at 96K, dipped to 79K in February, and then saw an increase, reaching 94.8K in early March.
The performance of My Talking Angela showed revenue highs of $684K in mid-January and $1.7M in mid-February. The quarter ended with a lower revenue of $290K. Downloads started at 6.7K and saw a peak of 7.1K in the last week of March. The app's active users grew from 68.7K to 82.3K in early March, before leveling off to 76.4K by the end of the quarter.
My Talking Tom saw its revenue fluctuate, with a notable peak of $291K in late February and ending the quarter at $160K. Downloads remained stable with a slight increase from 6.6K to 6.8K from the beginning to the end of the quarter. Weekly active users remained consistent, starting at 121.8K and fluctuating slightly to finish at 119.2K.
Lastly, My Cat – Virtual Pet Games maintained a steady revenue, hovering around $5.6K throughout the quarter. Downloads decreased from 4.7K at the beginning of the quarter to 2.7K by the end. The weekly active users saw a decline from 25.5K to 19.3K over the same period.
The data from Sensor Tower provides a snapshot into the virtual pet category's health on the iOS platform in Brazil for Q1 2021. For more detailed insights and analysis, Sensor Tower's platform offers a wealth of data on app performance metrics.
